So, what to design, what should the brand be? Both as a mom and a designer, I’d always struggled to find kids' clothes I really liked – clothes that were cool, authentic and didn't feel too contrived, cutesy, preppy or pastel. I wanted the boys to be comfortable to play, to get muddy and to stuff food in their faces without having to worry about dripping something on a cashmere sweater.
I also wanted to draw on my family's anglo-american heritage to give the collection a unique flavour. I met my husband while I was working in New York. I knew he was a keeper when I discovered he was one of that rare breed of Americans who understand sarcasm – a key quality in a relationship with yours truly! Both our boys are therefore dual nationality and we like to bring both of our cultures together in their world … with important things like a love of PB&J (that's peanut butter and jelly sandwiches in case you were wondering), late night baseball and pronouncing water ‘war-der’!
So, that’s where the Americana idea came from. Crafting the products in England would give the brand its Anglophile twist! I decided the DNA of muklet would originate in the classic styles of the 40s, 50s and 60s. And that I would include curated vintage items to give the collection a unique assortment of products. The clothing would have a sense of humour and be made to play in. And it would be for gals and boys. Gals wanna have fun too ye know!
I quickly realized that starting muklet was, for me, much more than just designing a few nice things for the boys. This was a lifestyle choice. I knew starting my own business was going to be a lot of hard work, but I believe you get out what you put in. And as I started to put ideas together, I noticed I was having a lot of fun! I was swopping big corporate international sales presentations for holding the latest samples up in front of the lads to get their opinion. I could choose my work hours, be there for sports days without worrying about missing a meeting and take a day off to go for a picnic when the sun made a rare appearance. This being made redundant had a given me an epiphany… it was time to give this crazy idea a go.